Average Customer Purchase Latency takes the Customer Purchase Latency of a set of [customers][] and averages it.
This measures how long your customer base takes to reorder on average.
You'll want to use this to time much of your marketing and promotions, especially if you use Marketing Automation.
- New Customer Welcome Campaigns
- Order reminders
- Winback Campaigns
- Email sequences
Eric Davis
Leaky funnel losing repeat customers?
Are you struggling to grow your repeat purchases because your customers keep defecting? Use Repeat Customer Insights to find out where in their lifecycle you're losing them.