Average Customer Purchase Latency takes the Customer Purchase Latency of a set of [customers][] and averages it.
This measures how long your customer base takes to reorder on average.
You'll want to use this to time much of your marketing and promotions, especially if you use Marketing Automation.
- New Customer Welcome Campaigns
- Order reminders
- Winback Campaigns
- Email sequences
Eric Davis
Track down which customer cohorts perform the best
Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.