Marketing Automation is a tool and process that connects triggers your customers perform with actions.
Triggers are usually events that are important to you:
- order placed
- email link clicked
- campaign finished
Those triggers can perform an action on the customer like:
- move customer to different list
- tag customer
- send customer one-off email
- create and send coupon
Usually there are dozens of different triggers and actions in your tool of choice.
Marketing Automation can be considered a way of programming your marketing. It can be with a no-code system or a coding system, either way it relies heavily on logic programming.
Eric Davis
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.