These articles are on the topic of strategy. The newest articles are at the top.
- Focus improvements on one small area
- Advice on how to actually IMPROVE your metrics
- Harness the power of selection in your Shopify store
- The only two ways to increase sales in your Shopify store
- Time to crack open that recession playbook again
- Focus on a few strategies and keep your tactics a secret
- Reduce the decision-making friction around marketing
- Only 9 weeks left in 2021 for marketing
- Pick two to succeed
- Match your unique limits to your store strategies
- Take the profits from boring things and invest them into risky things
- Using order volume and total sales to spot growth problems
- Start smaller projects instead
- How the sale of JSON-LD for SEO helped my other Shopify app
- Learning when to switch tactics as the results falloff
- Take advantage of extra capacity when you have it
- How marketing strategies mirror plant lifecycles
- Using your customer behavior to improve unpaid traffic channels
- New old normals
- What a heavy rain can teach you about your Shopify store
- Just right
- The early birds catch the winter customers
- When a competitor is running circles around you
- Waiting for the perfect time while burning away your money
- To dig up, or not to dig up?
- Focus on the areas critical to your Shopify store first
- What 23 pounds of seed can teach you about customer reordering behavior
- Using October to get ready for a great end of the year
- Planning at the right time for the strongest growth
- Using a checklist to make sure the important things get done for Black Friday
- Start working on a broad holiday season plan now
- Spending resources on the areas that matter the most to customers
- Have something on deck and ready to go
- The new Shopify store marketing plan
- Evaluating the early impacts a downturn has on your customer's behavior
- Replacing stressful and time-consuming processes to save time and pain
- When planning and prep-work is important
- Keep the working strategies and evolve the day-to-day tactics
- When everyone else speeds up, slow down
- Plan your endgame and next beginning
- Change is happening but you can make it easier on your Shopify store
- Using time-to-revenue in your store to make short-term decisions easier
- Your in case of emergency break glass plan
- Sweep up your sawdust
- Borrow your success from the winners
- Using planning to avoid a major disruption in your Shopify store
- Growth: keep it steady or try and maybe fail at something new?
- Smaller plans make for greater flexibility
- Marketing to your strengths
- As rare as a lightning strike
- Shopify pricing calculator and building marketing assets