These articles are on the topic of marketing. The newest articles are at the top.
- Use the leap year to your advantage
- Build a break-glass marketing campaign for downturns
- Ignore claims that a marketing channel is dead
- Harness the power of selection in your Shopify store
- Schedule anniversary campaigns for a regular revenue bump
- Your (current) customers need to bring you your (new) customers.
- Measure your marketing or throw it away
- The only two ways to increase sales in your Shopify store
- Own your own media and marketing
- Move beyond date-based promotions and into segmented promotions
- Still time to attract customers organically
- Planning two seasons ahead to avoid rushing and missed deadlines
- Cut experimental marketing channels that don't create the customers you want
- Avoid marketing automation bugs in your email marketing
- Reduce the decision-making friction around marketing
- The five core marketing metrics
- The temptation of the new marketing platform
- Plan your end of summer (winter) promotion
- Activities vs assets
- Start more than what you need
- I missed my four-year anniversary
- But will you do it?
- The cupcake desire
- Planning your holiday promotions for your Shopify store
- Four marketing assets your Shopify store should have to perform optimally
- Three marketing campaigns every Shopify store should be running
- Squawk, squawk, squawk marketing
- The new Shopify store marketing plan
- A simple call to action might be all you need
- It's time to shift into brand building
- Sweep up your sawdust
- Keep your Shopify store out of the digital shredder
- Wrong pitch, wrong market, wrong time
- Business downturn or are you selling soup in the summer?
- Marketing to your strengths
- Consistency over shiny
- When should you launch your Shopify store?
- Awareness is only the beginning
- An early start to the holiday campaigns
- Start the month with a bang by using email marketing with your Shopify store
- Shopify pricing calculator and building marketing assets
- Chop wood, carry water for your best work
- Getting lost by staring at the lone customer's behavior and forgetting about the forest
- Starting over after a lapse
- 1,238,809 words and all I got was this marketing asset
- To joke, or not to joke, that is the question
- The churning of new marketing technology on your Shopify store
- Smooth out your Shopify store's busy season by prepping your work
- Unite with other Shopify stores this summer
- SEO book recommendations for Shopify stores
- How to market a new ecommerce product that no one has heard of yet
- When does your marketing go too far?
- Results from a consistent, steady approach to marketing
- Make your advertising budgets fluid as customer behavior changes
- The early marketer catches the customer
- The day after your marketing campaign sunsets
- The forgotten P of marketing
- Why your store events shouldn't be like snow days in Portland
- Dripify - Shopify app and case study