These articles are on the topic of analytics. The newest articles are at the top.
- Check on your data tracking systems
- Getting analytics systems to match up
- Monitoring how your Shopify store performs each year
- Perfect analytics data is a mirage
- Figuring out which marketing channels actually produce customers
- Importing data into Google Analytics for a better analysis
- Segmenting your traffic into different buying groups using Google Analytics
- Mismeasure once, cut forever
- The one step that decides if a Shopify customer will become a repeat customer
- 4 reasons why your ecommerce store's AOV is an awful metric
- Evaluating a store's repeat customer metrics with fast but infrequent repeat orders
- Digging into RFM segmenting in Shopify
- 3 classic customer segments you should focus on
- Shopify customers you are at risk of losing
- The segment of customers who just can't get enough
- Create your first customer segment in 3 minutes using Shopify