These articles are on the topic of advertising. The newest articles are at the top.
- Counter the rising cost of paid customer acquisition
- Your (current) customers need to bring you your (new) customers.
- Calculating your customer acquisition budget based on repeat customer purchases
- Advertising: the ghost of the fourth quarter
- What kind of a payback period should paid acquisition target?
- Start smaller projects instead
- Quick formula to learn what you can afford to pay per click for a Shopify customer
- Make your advertising budgets fluid as customer behavior changes
- How I almost gave up too soon advertising my Shopify apps
- Leveraging randomness