Past issues
Shopify Dispatch Issue #47 - Cart abandonment, Customer Segmenting
How to Maximize Sales with a Successful Cart Abandonment Email Strategy Adding even a simple cart abandonment email to most stores will improve your revenue, almost immediately. Shopify shares some cart abandonment campaigns but even a simple plain text one that goes out after 6 hours is a huge improvement...
Shopify Dispatch Issue #46 - Ecommerce success, Marketing your Shopify app
What's the most important factor to the success of an e-commerce business? FE International collected responses from dozens of ecommerce experts who all answered the question: What's the most important factor to the success of an e-commerce business?. Marketing Your Shopify App: The Details We Overlook I tell my clients...
Shopify Dispatch Issue #45 - Speed up Shopify, Build your first app
Speed Up Your Shopify Store Once you get a decent amount of traffic, speeding up your Shopify store should boost your conversion rate. Even simple things like optimizing images can have a dramatic effect on your store's performance. How to Build Your First Shopify App If you've wanted to build...
Shopify Dispatch Issue #44 - Repeat metrics, Email marketing
3 Key Metrics for Repeat Customers Once you have customers buying from your store, it can be confusing to decide what to do next to keep them loyal. The best way to decide is to use data to guide your thinking. In this article, you'll learn what metrics to watch...
Shopify Dispatch Issue #43 - Conversion rate optimization, Twitter
The Beginner's Guide to Conversion Rate Optimization Once your store grow reaches a critical mass, you'll want to grow revenue by focusing on conversion optimization (CRO). While there's a huge body of knowledge around it, you can get started with a simple guide like this one from Shopify. The Small...
Shopify Dispatch Issue #42 - Increasing CLTV, Subscriptions
5 Tips for Increasing Customer Lifetime Value on your Shopify Store There are many ways to increase the customer lifetime value of your store but they come back to #2 on this list: Build relationships. The store/customer relationship is the foundation for any future business and a strong one will...
Shopify Dispatch Issue #41 - A/B tests, Contacting past customers
A Short Tutorial for Running A/B Tests in Shopify with Optimizely A/B tests can be a great way to optimize parts of your store for conversions and purchases once you have enough traffic. This tutorial on setting up Optimizely to A/B test a Shopify site is a good introduction to...
Shopify Dispatch Issue #40 - Ecommerce stats, Planning private app
50 E-Commerce Stats You Need to Know While it's important not to stress over too many metrics, reviewing larger trends in how things are doing can be useful to adjust your own strategies. Richard shares a collection of recent ecommerce stats around common areas. Planning for a Private Shopify App:...
Shopify Dispatch Issue #39 - CLTV, Build a Shopify App in a week
How to Calculate Customer Lifetime Value Kevin has a great article on segmenting your Shopify customers using an RFM analysis and then finding their customer lifetime values. Super secret (but not really a secret): this week I'm planning to submit a Shopify app to the App Store that does this...
Shopify Dispatch Issue #38 - Build Shopify App webinar, Drive repeat business
How to Build Your First Shopify App (Webinar) Over the past couple of months I've built three public apps and gotten two into the Shopify App Store (the 3rd is on it's way this week). If you've been wanting to learn how to build your own apps, Shopify is hosting...