Past issues
Shopify Dispatch Issue #97 - New merchant dashboards, Cart abandonment
Introducing the New Merchant Overview Dashboard Shopify is beginning to release a new merchant dashboard with more data and charts. Though I have to wonder if all of this will lead to better behavior, or just data overwhelm. The Top 4 Reasons Users Abandon Their Carts and What to Do...
Shopify Dispatch Issue #96 - Black Friday health check, On-page SEO for ecommerce
Introducing the Black Friday - Cyber Monday Health Check Tommy Walker over on the Shopify Plus blog has just released a guide to get ready for Black Friday/Cyber Monday. I've only scanned the report but it looks like there's some good recommendations in it, even for non-Plus stores On-page SEO...
Shopify Dispatch Issue #95 - Checkout on your domain, Google Merchant Center setup guide
Introducing Checkout On Your Own Domain Starting later this month, every Shopify store is going to be able to have checkout on its own domain which could be a nice boost to conversions. Integrating Shopify, Google Merchant Center, and JSON-LD for SEO in order to effortlessly run product ads I've...
Shopify Dispatch Issue #94 - Get better traffic, Powerful email campaigns
How to Get Better Traffic, Free with Semantic Data Yesterday Kurt Elster published the podcast he and I recorded on SEO, Semantic Data, and how they can help Shopify stores. If you wanted a summary what I'm been working on day-after-day for the last six months, this is the best...
Shopify Dispatch Issue #93 - More product reviews, Scalable SEO projects
Our 7 best tips to get more product reviews and boost your sales Customer reviews of your products can be a source of invaluable social proof, one that most customers expect now. Bill Widmer has written about how to get more product reviews over at the Bold Commerce blog. 5...
Shopify Dispatch Issue #92 - Rich Snippets, Calls to action
Overview of Rich Snippets, their jargon, and how you can get them for your Shopify store Keeping up with Google Search's products and tweaks can be a full time job, one that you need to do very well if your store gets a decent volume of traffic from SEO. Mix...
Shopify Dispatch Issue #91 - BuzzFeed with Shopify, Recommended product reviews apps
Introducing the BuzzFeed Channel for Shopify Shopify just released a BuzzFeed Channel that will let you share your products with BuzzFeed editors for a commission. While it'll probably only work for a segment of stores, I could see if working very well for them due to the potential traffic levels....
Shopify Dispatch Issue #90 - Flair product badges, Ad blocking workarounds
Introducing Flair product badges for Shopify Tom's a friend and he just launched a new Shopify app called Flair. It's a nice app to add social proof to your products and attract more add to carts. Ad Blockers Can Affect Analytics Reporting With the rise of ad blockers it can...
Shopify Dispatch Issue #89 - Polaris redesign, Scarcity and urgency
A Seamless New Shopify Experience to Power Your Business Shopify has started to roll out their Polaris redesign to stores in an attempt to unify the look, feel, and experience of their core products. Expect to see apps start to be updated over the next few months. Using scarcity and...
Shopify Dispatch Issue #88 - Shopify SEO, Ecommerce personalization
The Non-Technical Handbook for Shopify SEO I decided to start sharing a lot of the Shopify SEO research I've been collecting into a single article, The Non-Technical Handbook for Shopify SEO. How to Implement Ecommerce Personalization Personalization is a great way to improve conversion rates while also making your customers...