Past issues
Shopify Dispatch Issue #147 - Technical SEO tips, Back-to-School marketing
10 Technical SEO Tips to Get the Most from an Ecommerce Website Emily Mace has a list of SEO tips for Shopify stores. I've seen many stores get bitten by out-of-stock products (#4), especially when they delete products because that will remove rankings and Rich Snippets. Back-to-School Marketing: Ideas, Stats...
Shopify Dispatch Issue #146 - Customer accounts, Email segmentation
New Research Findings on 'Accounts & Self-Service' UX The Baymard Institute has published a new set of research, this one on accounts and self-service. This sample outlines many issues customers experience with ecommerce stores so there's a lot you can pull from it. At the very least, if you're planning...
Shopify Dispatch Issue #145 - SEO for new stores, Brand personality
SEO: How to Drive Traffic to a New Ecommerce Site Hamlet Batista offers a collection of tips when starting a new ecommerce store. These would also be useful whenever you're about to launch a new product line or enter a new market. How to Add Brand Personality To Your Store...
Shopify Dispatch Issue #144 - Sales taxes, Giant SEO competitors
Economic Nexus: What South Dakota v Wayfair Means for Your Ecommerce Store US sales tax laws have changed again. With the new US Supreme Court ruling, you might need to register and collect sales taxes in more states. SEO: How to Win against Giant Competitors Hamlet Batista shares a few...
Shopify Dispatch Issue #143 - Customer service, Ecommerce metrics
Upset Customers? Here's How to Tackle Complaints When There's No Easy Answer. Customer service overall is really poor, which is surprising since customers have more power than ever (social media, protection laws, etc). It's much better for everyone involved to try to fix the relationship and potentially win a customer...
Shopify Dispatch Issue #142 - Psychological triggers, Magento sold
7 Psychological Triggers that Win Sales and Influence Customers Beth Morgan outlines how to apply the psychological triggers from Robert Cialdini's Pre-Suasion to ecommerce. Magento sold, again A few months after Adobe begins to sunset Business Catalyst, they've now acquired Magento. I wouldn't be surprised to see another mass migration...
Shopify Dispatch Issue #141 - Upsells, Inventory planning
10 techniques to increase eCommerce revenue through upsells Upsells can be a great way to boost your average order values and there are many different approaches you can take. Beka Rice shows 10 upsell techniques, at least one of which should work in your store. Use Google Analytics, Data Studio...
Shopify Dispatch Issue #140 - Product subscriptions, Social media list growth
Ecommerce Subscriptions: Lifting CLV 38%, Revenue 20% & Sales Beyond $30M Subscriptions are billed as a way to smooth out your store revenue because they happen month-after-month, but there are other uses for them too. Julia Bowen shares three different types of subscriptions and who each type would be good...
Shopify Dispatch Issue #139 - Unite recordings, On-site personalization
Unite 2018 Keynote Roundup (and more) Shopify has posted the keynotes from the Unite 2018 conference. If you dig into their Youtube channel you can also find all of the talks from all of the tracks. This should fill in the details about what's coming up with Shopify. The Hidden...
Shopify Dispatch Issue #138 - Shopify Unite pt2, Customer acquisition channels
Shopify Unite wrap-ups With Shopify Unite officially over, there are two more wrap-up posts about what's new and coming up. Unite 2018: Everything We Announced covers the more enterprise-y features of interest to Shopify Plus stores. Wrapping up Unite 2018 is about upcoming features for Shopify Partners but as a...