Past issues
Shopify Dispatch Issue #287 - Customer development plan, Increase traffic
Your Customer Development Plan Kevin Hillstrom shares how to look at your customer development as a mix of strategies based on the customer's stage. It's a simple concept but can really help you define how you're going to reach each stage of customer. Increase traffic to your Shopify store without...
Shopify Dispatch Issue #286 - Customer Development
Customer Development Keven Hillstrom shares some examples of how businesses use their products for customer development and build up loyalty. All without having to heavily discount. Track down which customer cohorts perform the best Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help...
Shopify Dispatch Issue #285 - Insufficient product descriptions, Elements you control
10% of E-Commerce Sites Have Product Descriptions That Are Insufficient for Users' Needs Baymard published their research on ecommerce product descriptions and it's important to make sure your descriptions are up to snuff. Don't let the 10% in the headline make you think you're not impacted, that number is based...
Shopify Dispatch Issue #284 - Customer loyalty is temporary
Loyal Buyers Decay, Too The title of Kevin Hillstrom's article serves as a stark reminder that customer loyalty is temporary unless you keep working at it. Analyze your customer's behaviors before they defect Your customers aren't yours forever. One might have defected today, never to be seen again. You need...
Shopify Dispatch Issue #283 - Conversion rates, Repurpose social media
What's a good conversion rate for Shopify? Ilana Davis writes about conversation rates in Shopify and how you might be missing the point. 7 ways to repurpose your social media content into email marketing Denise Langenegger shows how to use social media to build marketing emails. It's a good idea...
Shopify Dispatch Issue #282 - Buttons for variants, SEO keyword research
Buttons prove to be a better shopping experience Ilana Davis shares an example of how to make selecting variants easier on product pages. This simple change can help improve conversions, misorders, and customer service. SEO: Keyword Research for Product Content When creating product pages much of your success with SEO...
Shopify Dispatch Issue #281 - Long-term customer relationships, Easy alt text
Want Repeat Customers? Foster Long-term Relationships Pamela Hazelton goes beyond discounts and free shipping and writes up several ideas to boost long-term customer loyalty, all around making the customer's life and experience just a bit better. What is alt text and why do I care? Too often I see Shopify...
Shopify Dispatch Issue #280 - Returnless refunds
Returnless Refunds 101: Everything Store Owners Need to Know Kaleigh Moore describes how returnless refunds can help your store profits. It can be a relatively easy policy to implement but the impacts can be far-reaching (positive and negative). Analyze your customer's behaviors before they defect Your customers aren't yours forever....
Shopify Dispatch Issue #279 - Google Shopping Ads, Unconventional approaches
The Retail Store Owner's 11-Step Guide to Launching Google Shopping Ads Kirk Williams writes about how to get started with Google Shopping Ads. Google Shopping and all of the components are complex and difficult to understand so take your time getting it setup and give it a few months before...
Shopify Dispatch Issue #278 - 2020 holiday sales wrap-up, SMS marketing
2020 Holiday Sales Wrap-up Marcia Kaplan shares their 2020 holiday wrap-up, pulling in results from a variety of reports. Overall online sales grew like crazy, more than I would expect in a slow economy. The downside is a high return rate forecasted with UPS forecasting that 1/3rd of all purchases...