Shopify Dispatch Issue #80 - Product launches, New app guidelines

Launch to your repeat customers on Shopify

Huge launches are desirable but sometimes it's better to set your sights lower. A focused launch of a new product to your customers might be a better idea, especially while it's still under development.

New Guidelines for Getting Listed in the Shopify App Store

With five published Shopify apps and the sixth finishing development this week, I've had a lot of experience with Shopify's Apps Onboarding Team. They are now rolling out new guidelines for apps which should make apps easier to get started with.

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Quick Links

Sellbrite The Case for Using a Physical Catalog to Boost Ecommerce Sales (sellbrite.com)

Getting Started with Real-time Product Targeting (practicalecommerce.com)

A Simple Guide to Writing Exceptional Meta Descriptions (shopify.com)

Fake forward emails will obliterate your customer's trust (littlestreamsoftware.com)

The two types of brand loyalty (littlestreamsoftware.com)

The Unofficial Shopify Podcast: Shopping Cart Migration: Planning Your Move to Shopify (unofficialshopifypodcast.com)

Nerd Marketing Podcast 31: Traffic & Conversion Summit 2017 Recap + More Updates (nerdmarketing.com)

Thanks, I'll see you next week

Eric Davis

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Next: Shopify Dispatch Issue #81 - Powerful email campaigns, Testing structured data
Previous: Shopify Dispatch Issue #79 - Customer acquisition, Product review SEO
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.