Shopify Dispatch Issue #466 - Unfair advantages

Issue #466 - August 28th, 2024

Your Competition Creates Unfair Situations

Kevin Hillstrom shares stories about competitors who have unfair advantages over you.

Promote products that create your best customers

When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.

My articles this week

Summer of Metrics: Average Customer Purchase Latency

Summer of Metrics: Average Lifetime Value

Summer of Metrics: The Other Metrics

Summer of Metrics: The Combined View

Eric Davis

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Next: Shopify Dispatch Issue #467 - Fundamentals, Change
Previous: Shopify Dispatch Issue #465 - Target keywords, Returns in Flow
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.