Issue #465 - August 21st, 2024
Target keyword features in Shopify Apps have no direct impact on SEO
Ilana Davis writes about targeting keywords in Shopify apps and why it probably isn't what you think.
Flow: New triggers, action, and templates for managing returns
Shopify Flow has added support for returns. Now you can start workflows when specific return triggers happen.
The article includes a few example workflows you can copy.
Promote products that create your best customers
When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.
My articles this week
I started my Summer of Metrics series this week:
Summer of Metrics: Average Order Value
Summer of Metrics: Repeat Purchase Rate and Returning Customer Rate
Other stories your Winter Holiday dashboard might be telling you
Learning from your last winter holiday season
Eric Davis