Shopify Dispatch Issue #463 - Merchandise changes, Multi-page variants

Issue #463 - August 7th, 2024

Watch The Transition, Carefully

Kevin Hillstrom writes about watching major merchandising changes. Even if you do it all yourself, it pays to be clear on how your products and your marketing are connected.

Multi page variant structured data with ProductGroup markup for Shopify stores

Ilana Davis breaks down how to link product variants across different pages so Google Search and Merchant Center can detect them.

This technique is important for stores who split variants out to their own pages.

Discover where your best customers come from

Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.

This will let you find the best sources of long-term customers, not just anyone who orders.

My articles this week

New release: Average Customer

How Average Customer helps customer acquisition

Products produce behaviors

Automate your free sample follow-ups

Eric Davis

Would you like to get a daily tip about Shopify?

Sign up for Eric's Daily Shopify Tips to get my daily email with a tip for Shopify every morning.

Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.

Plus you'll get free access to my Premium Resource Center for free.

Join 4,400+ other Shopify store owners and sign up before the next tip is sent.

I won't send you spam. Unsubscribe at any time. Powered by ConvertKit
Next: Shopify Dispatch Issue #464 - AI in your Shopify Inbox, AI label impacts customer perception
Previous: Shopify Dispatch Issue #462 - Missing attribution is good, Google values new news
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.