Issue #462 - July 31st, 2024
The Best Item You Can Sell Is One That Isn't Attributed To A Marketing Channel
Kevin Hillstrom writes about how better attribution can be viewed as a word-of-mouth problem. It's an interesting idea that shows tracking at the acquisition stage is fraught with problems.
3-Tiered Index Hints SEO Link Value
With the recent Google leak there are a ton of analyses on how their algorithm works. Eric Schwartzman reviews how links from more newsworthy articles might be more valuable than regular articles.
I suspect there's another level to it over the long-term as the news cycles through to the next thing weeks and months later.
Discover where your best customers come from
Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.
This will let you find the best sources of long-term customers, not just anyone who orders.
My articles this week
Big brands are your only competitor that matters
Measure customer consumption with Customer Purchase Latency
Focus less on attribution, more on metric monitoring
The value of customer loyalty for CPG brands
Eric Davis