Shopify Dispatch Issue #459 - Gross Merchandise Value, Shipping and returns in Google

Issue #459 - July 10th, 2024

Gross Merchandise Value: Calculation and Best Practices

Michael Keenan writes about how to use Gross Merchandise Value to track your store performance.

Add shipping and returns information into structured data

Google is now showing shipping and returns information in Rich Results. Ilana Davis writes about to take advantage of shipping and returns in your structured data.

Discover where your best customers come from

Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.

This will let you find the best sources of long-term customers, not just anyone who orders.

My articles this week

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Eric Davis

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Next: Shopify Dispatch Issue #460 - Giving up customers, Visual product filters
Previous: Shopify Dispatch Issue #458 - ProductGroup structured data, Market renames
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.