Shopify Dispatch Issue #427 - Why offer 50% off, Shopify Black Friday results

Issue #427 - November 29th, 2023

Inflection Points: Thanksgiving

Kevin Hillstrom asks, why offer 50% to a customer who would be willing to pay full-price?

This is how you can make customer segmenting pay for itself many-times over.

Shopify merchants break Black Friday record with $4.1 billion in sales

Looks like another record year for Shopify on Black Friday. I'd be interested to see how the whole weekend and Monday ends up performing.

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

My articles this week

Thank you

Tiny Tip: take today as it comes

Cyber Monday: work your plan

Time to settle in for the holiday season

Eric Davis

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Next: Shopify Dispatch Issue #428 - Sold out alternatives, False-pressure subject lines
Previous: Shopify Dispatch Issue #426 - 1 or 3-Page Checkout, Handling Black Friday
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.