5 Tips for Increasing Customer Lifetime Value on your Shopify Store
There are many ways to increase the customer lifetime value of your store but they come back to #2 on this list: Build relationships. The store/customer relationship is the foundation for any future business and a strong one will improve most of your business metrics.
Subscription Model Can Increase Lifetime Values
Similarly, many ecommerce stores try to sell their customers on subscriptions in order to to increase customer lifetime values. While subscriptions can work with some thought and effort, they aren't just an automatic win. They are a different business and sales model that you need to plan and think about.
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Quick Links
Stop Burning Money, Use These Google Analytics Reports Instead (shopify.com)
July 2016 App of the Month: Shopify Email Themes from OrderlyEmails (shopstorm.com)
4 Ways to Personalize Your Customer's Shopping Experience (shopify.com)
9 Killer Tips to Create a Successful Online Store (sellbrite.com)
What Everyone Gets Wrong About Facebook Ads (shopify.com)
Podcasts
The eCommerceFuel Blog: Dangers of the Amazon and FBA Business Model (ecommercefuel.com)
The Unofficial Shopify Podcast: Cross-sells & Upsells with Ezra Firestone of SmartMarketer (unofficialshopifypodcast.com)
Thanks, I'll see you next week
Eric Davis