Shopify Dispatch Issue #390 - Google Analytics 4, Custom CSS

Issue #390 - March 15th, 2023

Connect Google Analytics 4 with Shopify

Google Analytics 4 has finally come to Shopify and Ilana Davis has written a guide to get Shopify talking to GA4.

Easily Extend your Theme with Custom CSS

Shopify is adding a way to add custom CSS to your theme without editing the theme's file. This should make upgrades and customizations much easier for everyone.

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

My articles this week

Correctly configured cohorts should accommodate refunds smoothly

How refunds can skew Shopify reports

For the quickest payoff, focus on the 1st-to-2nd Customer Purchase Latency

How Customer Purchase Latency takes the guesswork out of scheduling marketing

Eric Davis

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Next: Shopify Dispatch Issue #391 - Long-term impact of product problems
Previous: Shopify Dispatch Issue #389 - Loyalty program costs, Fix broken links
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.