Shopify Dispatch Issue #385 - Self-service returns, New customer accounts

Issue #385 - February 8th, 2023

How to ace returns management with Shopify

Shopify has released a customer self-service returns feature. Though basic for now, this should really help cut the cost of processing returns.

Now launched: New customer accounts

They've also simplified how customers create new accounts which will reduce friction and open up a lot of possibilities for returning customers.

Promote products that create your best customers

When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.

My articles this week

Confusing customers with your subject lines

Ending a customer loyalty program

Measuring customer lifetimes

A well-crafted second order email to improve customer retention

Eric Davis

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Next: Shopify Dispatch Issue #386 - Shopify Winter '23 Edition
Previous: Shopify Dispatch Issue #384 - Shopify pricing changes, How you sell the product
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.