Shopify Dispatch Issue #384 - Shopify pricing changes, How you sell the product

Changes to Shopify's 2023 Plan Pricing

The big news of the week is changes to Shopify's pricing with increases of around 30% to every plan.

Kevin, You Don't Get It

Kevin Hillstrom compares two different ways to sell a product: create a better product or play games with an average product.

Promote products that create your best customers

When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.

My articles this week

Use February to kick-off the long-term projects

Does a loyalty program make sense for your Shopify store?

Measure your per-customer retention costs

The curse of discounting in your abandoned cart emails

Eric Davis

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Next: Shopify Dispatch Issue #385 - Self-service returns, New customer accounts
Previous: Shopify Dispatch Issue #383 - Backup shipping rate, Developing product interest
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.