Shopify Dispatch Issue #342 - Retail operations

What Are Retail Operations? How to Optimize Your Store's Retail Operations

Holly Stanley writes about the core business processes needed for a retail store.

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

My articles this week

Retention-first

Behavior changes in the flock

Start improving customer reorder behavior

Pulling out problems before they grow into little shops of horrors

Eric Davis

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Next: Shopify Dispatch Issue #343 - Upgrading to Online Store 2.0 themes worth it?
Previous: Shopify Dispatch Issue #341 - More organic traffic, Predicting customer spending
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.