Shopify Dispatch Issue #329 - Choosing Shopify theme, Safety stock to prevent stockouts

Choosing the Shopify theme that's right for my store

When it's time to replace your Shopify theme with a new one, Ilana Davis gives you questions you should ask about the new theme before buying. Buying a theme means you're partnering with the theme developer so it's not a decision to take lightly.

What is Safety Stock and How Much Do I Need For My Store?

Marijana Kay writes about using safety stock to prevent stockouts. This strategy has become more important as supply chains break and get delayed.

Track down which customer cohorts perform the best

Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.

My articles this week

Start converting holiday customers into repeat customers

The costs of customer loyalty

Comparing sales channels for repeat customer acquisition

Using new customer acquisitions to find hidden busy seasons

Eric Davis

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Next: Shopify Dispatch Issue #330 - Shopify's Future of Commerce, Email marketing best practices
Previous: Shopify Dispatch Issue #328 - Shopify theme updates, Creating email newsletters
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.