Shopify Dispatch Issue #325 - Shopify collection page SEO, Competitive pricing

SEO for Shopify Collections

Kai Davis (no relation) writes about how to improve your collection page SEO. The collection content (or more common, the lack of any content) is the biggest limitation I've seen with collection pages in most Shopify stores. Even a little bit of unique content can turn a collection page into something unique and ranked.

Competitive Pricing 101: Avoid Price Wars, Save Profit Margins

Elise Dopson writes about how to decide on a competitor pricing strategy. This is only the competitor-based strategies, there are others you can use too.

Track down which customer cohorts perform the best

Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.

My articles this week

Big orders are a distraction from long-term Shopify store success

One more weekend

Missing shipping expectations causing customer defection

Tiny tip: use UTM codes for attribution

Eric Davis

Would you like to get a daily tip about Shopify?

Sign up for Eric's Daily Shopify Tips to get my daily email with a tip for Shopify every morning.

Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.

Plus you'll get free access to my Premium Resource Center for free.

Join 4,400+ other Shopify store owners and sign up before the next tip is sent.

I won't send you spam. Unsubscribe at any time. Powered by ConvertKit
Next: Shopify Dispatch Issue #326 - Shopify Markets developer preview
Previous: Shopify Dispatch Issue #324 - 2021 Black Friday results, B2B ecommerce trends
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.