Shopify Dispatch Issue #319 - Customer attributes, Shopify Email updated

Attributes That Matter

Kevin Hillstrom writes about how some customer attributes matter when it comes to repeat purchases. His conclusion is important, some attributes and customers aren't worth focusing your limited marketing resources on.

Shopify Email New Templates and Sections

Shopify Email received an update with new BFCM templates and sections.

Discover where your best customers come from

Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by their acquisition source.

This will let you find the best sources of long-term customers, not just anyone who orders.

My articles this week

Taking Black Friday customers from a competitor

Convince customers to place early holiday orders

Only 9 weeks left in 2021 for marketing

Bank some email subject lines for later

Eric Davis

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Next: Shopify Dispatch Issue #320 - Unique content marketing, Quick holiday VIPs
Previous: Shopify Dispatch Issue #318 - More email marketing, Optimize product pages for conversions
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.