Shopify now serves minified JavaScript files automatically
A technical update, but Shopify will now automatically minify your theme's JavaScript files. In non-tech words, Shopify will do an optimization for you automatically if your theme developer missed it.
An easy performance win for stores.
Ecommerce Shipping: How to Choose The Right Shipping Options For Your Customers
Michael Keenan writes about many of the different shipping options for Shopify stores.
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. One might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.
My articles this week
How customer behavior in one sales channel can impact your other channels
Start smaller projects instead
Reactivate your old customers for an easy and profitable boost
How Average Latency is underused by Shopify stores
Eric Davis