Shopify Dispatch Issue #305 - Reactivating buyers, Sustainability in ecommerce

10% to 20%

Kevin Hillstrom shows the math behind reactivating buyers and how can be more profitable than acquiring new customers.

Sustainability in Ecommerce: How to Create More Sustainable Supply Chains

Customers are wanting to buy from more sustainable stores and that's influencing their buying decisions. Jessica Wynne Lockhart writes about how to make your supply chain more sustainable and waste less.

Analyze your customer's behaviors before they defect

Your customers aren't yours forever. One might have defected today, never to be seen again.

You need to analyze your customer behavior so you can reach them before they defect.

My articles this week

How the sale of JSON-LD for SEO helped my other Shopify app

Creating a simple limited-time offer without giving away discounts

Taking on a too narrow view of your Shopify data

Learning when to switch tactics as the results falloff

Eric Davis

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Next: Shopify Dispatch Issue #306 - Google Review Snippet mistake
Previous: Shopify Dispatch Issue #304 - Shopify Inbox, Mobile conversion rates
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.