Shopify Dispatch Issue #3 - October 14th, 2015

Automate your email marketing

Email marketing is one of the most powerful forms of marketing available. It's a direct connection to your customers at a fraction of the cost of other forms of advertising. John McIntyre outlines several ways you can setup email campaigns to reach your customers in this comprehensive post.

Negative reviews can be good

Worrying about having perfect 5 star reviews on every product is a waste of time. Marcia Kaplan writes about how a recent study found that 5 star reviews are not necessarily helpful and how some negative reviews will improve sales.

Get rid of manual processes in your Shopify store (littlestreamsoftware.com) SPONSOR

Stop wasting your time performing manual processes over and over and over. Using a custom Shopify app, many manual processes can be replaced and automated.

Quick Links

4 Ways to Improve Ecommerce Security for the Holidays (practicalecommerce.com)

10 High Impact Shopify Apps That Can Help You Sell More (shopify.com)

7 Handy Shopify Features You Might Not Know About (shopify.com)

The Top 3 Ways to Scale Your eCommerce Marketing Plan (ecommercefuel.com)

5 Tips for Starting an Ecommerce Business (practicalecommerce.com)

8 Awesome Black Friday Email Campaigns You Can Steal This Holiday Season (shopify.com)

Thanks, I'll see you next week

Eric Davis

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.