Shopify Dispatch Issue #283 - Conversion rates, Repurpose social media

What's a good conversion rate for Shopify?

Ilana Davis writes about conversation rates in Shopify and how you might be missing the point.

7 ways to repurpose your social media content into email marketing

Denise Langenegger shows how to use social media to build marketing emails. It's a good idea given how much better email marketing converts to sales.

Analyze your customer's behaviors before they defect

Your customers aren't yours forever. One might have defected today, never to be seen again.

You need to analyze your customer behavior so you can reach them before they defect.

My articles this week

How attention melts the snow

An ACME catalog of customer segmenting options

Run a sale next week in your Shopify store

Start conversations with your customers to find improvements

Eric Davis

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Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.