Shopify Dispatch Issue #270 - Writing ideas

I'm terrible at writing

Ilana Davis writes about how to come up with more content ideas for your store. Content is the key to many marketing channels (content marketing, email marketing, SEO, etc) so having a process to create it regularly is vital to your long-term success.

Track down which customer cohorts perform the best

Different groups of people will behave differently. Repeat Customer Insights includes different cohort reports to help you compare how your customers change over-time and spot new trends.

My articles this week

Make sure to test your changes

Shopify Apps holiday performance report

The last weekend before Black Friday

Eric Davis

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Next: Shopify Dispatch Issue #271 - $5.1 Billion in sales, COVID-bump in 2022
Previous: Shopify Dispatch Issue #269 - Post-purchase upsells, Font sizes
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.