Shopify Dispatch Issue #242 - New Shopify card reader in Canada, Black Friday now?

Shopify's Tap & Chip Card Reader Is Now Available in Canada—Accept Safe and Convenient Contactless Payments

Shopify's new card reader is now available in Canada. This should combine well with their recent POS app update.

Black Friday now? Four ways eCommerce stores are getting cash in the door

Erin Greenawald writes about how to drive sales to keep your store afloat during this difficult time. Major Black Friday discounts are one but not every brand can handle them so there are three other options that don't involve discounting.

Spot odd purchasing behavior

Using the Cohort and Latency reports in Repeat Customer Insights you can better spot swings in purchasing behavior and potential defections before they happen.

My articles this week

Knock, knock, knockin' on that old fence

How to move your Shopify store to a new domain with the least number of problems

Tiny Tip: Save story ideas for future content

Gain insight into how your Average Order Value compares to the past

Eric Davis

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Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.