Shopify Dispatch Issue #235 - Short-term revenue tactics, Gift cards for all

Short-Term Revenue Strategies for Brick-and-Mortar Retailers Navigating COVID-19

Roxanne Voidonicolas wrote up a dozen ways to secure short-term revenue and cash. Some will have long lasting impacts, positive and negative but those options might make sense if you're about to fall off a cashflow cliff.

Gift Card Support Is Now Available on All Plans to Help Small Businesses

One way to raise cash is by selling gift cards, which are now available to all Shopify accounts. There's also a slidedeck on how to start selling gift cards.

Spot odd purchasing behavior

Using the Cohort and Latency reports in Repeat Customer Insights you can better spot swings in purchasing behavior and potential defections before they happen.

My articles this week

When you're bored but still want to improve your Shopify store

Attract search engine customers by showing you have products in-stock

Bet the farm or sure-bets?

Change is happening but you can make it easier on your Shopify store

Eric Davis

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Next: Shopify Dispatch Issue #236 - Local delivery, PPC mistakes
Previous: Shopify Dispatch Issue #234 - Video uploads come to Shopify, Lessons from the 2008 recession
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.