Shopify Dispatch Issue #224 - Better product list pages, Pre-purchase engagement

Product List UX: The Number of Products to Load by Default (52% Get it Wrong)

Rebecca Hugo from Baymard published one of their studies around how many products your collection page should load. There's a lot of good insights in there that shows why you shouldn't settle for the default 10, 25, or 50 products most Shopify themes come with.

Ads and discounts are unsustainable—build pre-purchase engagement instead

Alex McHeachern shares why acquiring customers from your content makes more sense than expense-expanding ads.

Data-driven marketing advice

Don't just blindly try marketing tactic after marketing tactic, hoping that a random one will grow your revenue.

By analyzing your customers and orders, Repeat Customer Insights can help find which marketing tactics attract the best customers.

My articles this week

Tiny Tip: Find out where your theme is causing the majority of your customers to walk away

Sweep up your sawdust

Eric Davis

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Next: Shopify Dispatch Issue #225 - Email marketing trends
Previous: Shopify Dispatch Issue #223 - So long 2010s, Physical store closures
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.