Shopify Dispatch Issue #173 - Learn email marketing, Combining SEO and paid social

Learn Email Marketing from Ecommerce Expert Drew Sanocki

Drew Sanocki has a deep understanding of email marketing in ecommerce so his new email marketing course from Shopify should be a winner.

Plus it's free so the only cost is your time.

(I'm planning to go through it myself so don't be surprised if you see some of his ideas in here...)

How to Make SEO and Paid Social Work Together to Drive Traffic and Revenue

SEO is a customer acquisition channel that plays really well with others. TJ Welsh shows a few ways to combine SEO with paid social to improve your results in both.

Segment your customers for fun and profit (but mostly profit)

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to over 125+ different segments, you can pick how much power you want to harness.

Eric Davis

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Next: Shopify Dispatch Issue #174 - New Shopify Forums, SEO lulls
Previous: Shopify Dispatch Issue #172 - 2019 predictions, Email subscribers
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.