Shopify Dispatch Issue #165 - Abandoned cart discounts, SEO metadata

We analyzed 275,045 recovery campaigns to find out what kind of discounts really work

Beka Rice analyzed cart abandonment campaigns to find which offers and discounts lead to more and faster recovered carts. The data on discountless campaigns is also interesting, especially for brands that don't discount.

SEO: Why Is Metadata Important?

There are dozens of different terms and jargon for SEO metadata so it's easy to get them all mixed up. Like how every SEO tells you to do keyword research but if you use the meta keywords, your store could be flagged as spam.

Jill Kocher Brown breaks down half a dozen of the common metadata and their uses.

Competitors beating you in Google?

Google likes to hand out search enhancements to those websites who help them and their searchers. That's why adding structured data to your Shopify store can be a valuable option.

With JSON-LD for SEO it's even easier. The app will automatically add the data needed for search enhancements like Rich Results and Rich Snippets on products, blog posts, landing pages, and more.

Already trusted by a few thousand Shopify stores since 2015, it's the safe and efficient choice for structured data.

Eric Davis

Would you like to get a daily tip about Shopify?

Sign up for Eric's Daily Shopify Tips to get my daily email with a tip for Shopify every morning.

Each tip includes a way to improve your store: customer analysis, analytics, traffic, SEO, customer acquisition, Rich Results, CRO... plus plenty of puns and amazing alliterations.

Plus you'll get free access to my Premium Resource Center for free.

Join 4,400+ other Shopify store owners and sign up before the next tip is sent.

I won't send you spam. Unsubscribe at any time. Powered by ConvertKit
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.