Shopify Dispatch Issue #148 - Amazon Prime Day, Shopify Academy

Amazon's 2018 Prime Day Sets Record Despite Glitches

Amazon's Prime Day (and a half) appears to have been a successful event, surpassing all of last years big shopping days.

It might be worthwhile to look at how they marketed it to adapt to your own campaigns.

Introducing Shopify Academy: Free Training for Ecommerce and Retail Entrepreneurs

Shopify has launched Shopify Academy with four free courses. The content seems geared towards newer stores but it sounds like they'll be expanding the content over time.

Safely get more Google traffic for your Shopify store

Google's Rich Snippets will help you grow your Shopify store by sending you more traffic for free. Learn how you too can get Rich Snippets for your store.

My articles this week

The folly of using metrics out of context

Hiding product prices in Shopify, an uphill battle

SEO book recommendations for Shopify stores

Eric Davis

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Next: Shopify Dispatch Issue #149 - Welcome campaigns
Previous: Shopify Dispatch Issue #147 - Technical SEO tips, Back-to-School marketing
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.