Shopify Dispatch Issue #142 - Psychological triggers, Magento sold

7 Psychological Triggers that Win Sales and Influence Customers

Beth Morgan outlines how to apply the psychological triggers from Robert Cialdini's Pre-Suasion to ecommerce.

Magento sold, again

A few months after Adobe begins to sunset Business Catalyst, they've now acquired Magento. I wouldn't be surprised to see another mass migration to Shopify in the upcoming months.

Safely get more Google traffic for your Shopify store

Google's Rich Snippets will help you grow your Shopify store by sending you more traffic for free. Learn how you too can get Rich Snippets for your store.

My articles this week

Predicting customer orders using Customer Purchase Latency in Shopify

Google down from 320 to 160 characters for meta descriptions

Comparison between Rich Snippets, Rich Cards, and the upcoming Rich Results

When it makes the most sense to focus your Shopify SEO on your collection pages

Find performance and SEO issues in your Shopify store using Google's Lighthouse browser tool

Eric Davis

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Next: Shopify Dispatch Issue #143 - Customer service, Ecommerce metrics
Previous: Shopify Dispatch Issue #141 - Upsells, Inventory planning
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.