Shopify Dispatch Issue #134 - More than enough KPIs, 137 million emails sent

67 Key Performance Indicators (KPIs) for Ecommerce

Shopify posted a collection of 67 Key Performance Indicators (KPIs) for Ecommerce.

I might argue that when there are 67 things, calling them all "Key" kinda misses the mark but KPIs are such a popular acronym that it's okay.

At the very end is the most important part: where a few sample goals are presented along with the KPIs that you should track for those goals. That's how metrics should be measured, in service to your business goals.

Email Marketing in Ecommerce: Tips from Sending 137+ Million in a Single Quarter

I'm a big fan of email marketing, though I'm nowhere near the amount of emails Oracle sends.

There are a few good email marketing tips in this article from them, though I would caution a bit of restraint on pop-ups. Use one or two at the most but make their behavior different so your customer isn't barraged by them.

The personalization tips are spot-on though.

Safely get more Google traffic for your Shopify store

Google's Rich Snippets will help you grow your Shopify store by sending you more traffic for free. Learn how you too can get Rich Snippets for your store.

My articles this week

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Eric Davis

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Next: Shopify Dispatch Issue #135 - Fixing the conversion funnel, Retention marketing
Previous: Shopify Dispatch Issue #133 - Advanced search, Changing Shopify themes
Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.