Marketing Automation is a tool and process that connects triggers your customers perform with actions.
Triggers are usually events that are important to you:
- order placed
- email link clicked
- campaign finished
Those triggers can perform an action on the customer like:
- move customer to different list
- tag customer
- send customer one-off email
- create and send coupon
Usually there are dozens of different triggers and actions in your tool of choice.
Marketing Automation can be considered a way of programming your marketing. It can be with a no-code system or a coding system, either way it relies heavily on logic programming.
Eric Davis
Optimize your promotion timing to save money and attention
Repeat Customer Insights will analyze a ton of customer behavior data for you, including their buying cycles.
If you knew exactly when the majority of your customers were ready to buy again, you can increase your orders and profit just by tweaking your message timing.