Customer Segment

A customer segment is a group of customers who have been grouped by some common attribute. You can assume they'll behave, respond, or act the same in regards to that attribute.

For example:

Eric Davis

Retain the best customers and leave the worst for your competitors to steal

If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.

Learn more

Topics: Glossary Customer segment

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