Customer Purchase Latency is a measurement of the delay between customer purchase events (orders). It's in the form of a time, usually a number of days. So a 30 day Customer Purchase Latency means 30 days pass between orders.
This is usually aggregated across all of your customers into Average Customer Purchase Latency.
Eric Davis
Which marketing tactics are attracting the best buyers?
By analyzing your customers, orders, and products, Repeat Customer Insights can help find which marketing tactics attract the best customers.