Customer Purchase Latency

Customer Purchase Latency is a measurement of the delay between customer purchase events (orders). It's in the form of a time, usually a number of days. So a 30 day Customer Purchase Latency means 30 days pass between orders.

This is usually aggregated across all of your customers into Average Customer Purchase Latency.

Eric Davis

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By analyzing your customers, orders, and products, Repeat Customer Insights can help find which marketing tactics attract the best customers.

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Topics: Glossary Customer purchase latency

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