A customer is a person or organization that has purchased from your store.
It is important to separate them from people who have not purchased yet. While you might treat them the same, they are merely prospective customers and cannot be measured as customers yet.
The vast majority of ecommerce customers are one-time customers who have only one order, while the rest are returning customers or repeat customers.
Eric Davis
Compare how your sales perform
Comparing sales channel performance is vital to understanding where to invest your resources. Repeat Customer Insights will analyze the channels that send you customers so you can directly compare.