If you're in the US, happy June 4th today.
What holiday is that?
Whatever one you want.
As we've seen with Amazon's Prime "Day" you can make up any company holiday you want. You just need to give it a name, promote it enough to your customers and industry, and repeat it every year.
Really it's probably only 10% more effort than your usual spring/summer/fall sale.
But then you own it and can reap the benefits.
When is Your Prime Day this year? What's stopping you?
Eric Davis
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.