If you're in the US, happy June 4th today.
What holiday is that?
Whatever one you want.
As we've seen with Amazon's Prime "Day" you can make up any company holiday you want. You just need to give it a name, promote it enough to your customers and industry, and repeat it every year.
Really it's probably only 10% more effort than your usual spring/summer/fall sale.
But then you own it and can reap the benefits.
When is Your Prime Day this year? What's stopping you?
Eric Davis
Do your holiday customers over or under-perform?
Big sales numbers look great in November and December but they can hide your true performance. Get the facts on how your winter holidays stack up with Repeat Customer Insights.