Gearing up for the holidays, now is the time to add a wishlist feature to your store. They can help with gifting while influencing your repeat customers reorder.
Most new customers won't use it as they aren't sure what they want yet, though some super planners might.
Repeat customers are prime candidates for wishlists but only if you tell them about it. They could use that to plan future purchases, save items they liked (e.g. favorite flavors), or even as a gift list to share with others.
If you do use a wishlist, make sure to remind all customers about it now and then. Often they'll forget it's even an option and "add to your wishlist" is a soft reminder that might prompt customers to just buy instead.
Another useful feature would be if a wishlist can list all of the previous items the customer bought and prompt them if they want to add those. If your wishlist doesn't have this feature built-in, this can be handled with an email and some copy.
Eric Davis
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