The first of the month is fun with Repeat Customer Insights.
That's when the Historic Customer Grids take their snapshots of the customer segments.
This shows and compares how many customers where in which segments. e.g. Loyal customers grew by 10%. It's surprisingly useful to see how customers flow from segment-to-segment over time.
It's one of those things that becomes more valuable the longer you have the app running in the background.
If you want to get your Shopify store customer segments tracked, you can install Repeat Customer Insights (future-you will thank you).
Eric Davis
Get a snapshot of your customer behavior
The sooner you signup for Repeat Customer Insights, the more comparison points your store will have. Each 1st of a the month a new snapshot is taken and saved to your account for analysis.