The first of the month is fun with Repeat Customer Insights.
That's when the Historic Customer Grids take their snapshots of the customer segments.
This shows and compares how many customers where in which segments. e.g. Loyal customers grew by 10%. It's surprisingly useful to see how customers flow from segment-to-segment over time.
It's one of those things that becomes more valuable the longer you have the app running in the background.
If you want to get your Shopify store customer segments tracked, you can install Repeat Customer Insights (future-you will thank you).
Eric Davis
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.