Last year in autumn I collected a bunch of leaves and stored them in a huge bag.
Now a year later they've mostly decomposed and turned into compost.
After collecting them it took no work on my part. Just needed space for the bag and time. Basically free compost for 1/10th the effort.
The one-time work I put in a year ago paid off by saving me work this year. It only took time to wait.
Setting up a New Customer Welcome Campaign or any other customer loyalty system works the same. You put in work upfront, but over the years it reduces the total amount of work you need while giving you better repeat customers.
They are great for the time-strapped Shopify stores. Even if your campaign is only 2-3 emails long.
Since those leaves worked so well I spent some time last Sunday collecting more for next year.
Directive: Create a New Customer Welcome Campaign to automate early new customer interactions.
Eric Davis
Refine your automated marketing campaigns with better timing
When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.