Last week I caught the cold.
It started over the weekend, continued through the week, and finally started wrapping up the next weekend.
It's safe to say that I didn't make major progress towards my 2020 goals for Repeat Customer Insights or JSON-LD for SEO.
But I still made some progress including fixing an integration due to a review app changing their data.
Years back I learned to make a list of tasks that only require a little energy. That way when I'm sick or don't have enough energy to work on the big things, I can still get things done and feel a sense of accomplishment.
These tasks can be administrative stuff like filing and scanning papers.
But it can also be marketing and revenue-generating tasks like fixing up some alt tags and other SEO fields.
The important thing is to keep a running list of things that you can do without a lot of effort.
Some people like to turn on a movie and crunch through this list, which is another great usage.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.