In a few hours from now the solar eclipse will be visible from my house.
I'm just outside the totality but it wasn't worth dealing with the crowds of people to drive someplace that was.
A lot of companies have jumped on this event and created marketing campaigns around it.
That's great. Hopefully those campaigns are successful.
But what about tomorrow?
What about post-eclipse day?
Putting in the time and effort into a marketing campaign can be worthwhile but try to make sure you can repurpose that effort into something that runs again and again and again.
Even if you can't repurpose the content (solar eclipse 2017), can you repurpose the process? The connections? The strategy? The analytics?
Every campaign you launch should help you learn and improve in some way. Even the failed ones.
One type of campaign that's easy to repurpose is the ones that target your repeat customers. This campaign will be constantly having new customers join and should be one of the highest converting campaigns you create.
But you'll still need to fine tune it using your metrics to make sure it's functioning properly. Repeat Customer Insights can help you get those metrics from Shopify, without having to pull half a dozen reports into Excel.
Eric Davis
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