Convincing a customer to order early from your store can shift that order from a competitor.
If a customer hasn't decided where to place their order or they are shopping around, you can win their order by having your Black Friday deals early. Especially if your competitors sell the same product or a close substitute.
That customer might now buy from your store in the future, depending on your Repeat Purchase Rate (found in various reports in Repeat Customer Insights). They won't even consider a competitor if you stay top-of-mind (you market to them) and your prices/benefits are close or better.
This doesn't work in all industries, but it works in enough of them to be worth trying and seeing the results.
Eric Davis
Retain the best customers and leave the worst for your competitors to steal
If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.